Leeds archive desk · Print-first data visuals

Charts That Survive Press Week.

What The Chart makes accurate, attractive chart work for trade magazines: data redraws, evidence-led infographics, maps, specification tables and the tidy little explainers that keep a feature page honest.

Browse the catalogue hello@whatthechart.com

Issue stock · 24 specimens

Market share redraw · 2 days · from £180

Compliance explainer · 5 days · source checked

Regional plant map · 4 days · print and web crops

Specification table · house style matched

Implementation timeline · captioned for a double-page spread

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What we make

Magazine Graphics With Deadlines Attached.

Single Chart Redraw

Bar, line, stacked, pie replacement or small multiples from supplied data. Built to your column width and house palette.

Turnaround: Usually 2 working days
Starts: £180 to £260 + VAT

See chart formats

Half-page Infographic

Process diagram, buyer journey, product comparison or compact explainer for a feature that needs structure.

Turnaround: 4 to 6 working days
Starts: £420 to £650 + VAT

Open infographic stock

Full-page Data Feature

Research tidy-up, visual hierarchy, captions, source notes and print artwork for a full editorial page.

Turnaround: 7 to 10 working days
Starts: £850 to £1,450 + VAT

Read the process

Issue Data Package

Six to ten charts for one trade magazine issue, including a planning pass on data condition and repeats.

Turnaround: Agreed around flatplan
Starts: £1,200 to £2,400 + VAT

Ask about a slot

For editors on deadline

Send The Story, The Sheet And The Size.

What to send

CSV, XLSX, Google Sheet export or clearly typed source material.
Copy direction, standfirst, trim size, column width and house style pages.
Source links and any named editor who will sign off interpretation.

What comes back

PDF proofs for editorial checking and print-ready artwork once approved.
Packaged InDesign, PDF/X-1a or outlined Illustrator artwork.
PNG, SVG or JPEG web crops if agreed in the brief.

Press-week corrections

One structural revision and two text or data correction rounds are included.
Deadline checks by email until 7:00pm on press weeks by prior agreement.
Rush work inside 24 hours is +35% when complete data arrives before 11:00am.

Recent shelves

Anonymised Crops From The Studio Shelf.

Machinery directory feature, redrawn with client names removed. Six charts, one regional map, PDF/X-1a final.

Healthcare technology trend crop, rounded at source after editor sign-off.

Logistics scorecard, built as a repeatable table system for quarterly use.

Owner note

Mara On Quiet Charts.

I founded What The Chart in 2015 after nine years laying out machinery, logistics and healthcare trade titles. I spent enough years inside Yorkshire publishing offices to know that a trade magazine chart has a different job from a conference slide. It has to sit beside a dealer quote, a product photograph and half a page of careful copy without elbowing any of them out of the way. The best ones make the reader trust the page a little more. They show where the number came from, let the axis behave itself, make the small print legible, and avoid the temptation to turn every percentage point into theatre. If a production editor can drop the artwork into an 188mm text column and still sleep on press night, I count that as good design.

See how an issue moves through the studio